Public sector marketing / Tony Proctor.
Material type:
TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2007.Description: xvii, 225 p. : ill. ; 25 cmISBN: - 9780273708094 (pbk.)
- 0273708090 (pbk.)
- JF1525.M37 P76
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Methodist University Library Main General Stacks | JF1525.M37 P94 (Browse shelf(Opens below)) | Available | 38952 | ||||||||||||||
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Methodist University Library Main General Stacks | Reference | JF1525.M37 P94 (Browse shelf(Opens below)) | Available | 33745 | |||||||||||||
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Methodist University Library Main General Stacks | JF1525.M37 P94 (Browse shelf(Opens below)) | Available | 38951 | ||||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | JF1525.M37 P94 (Browse shelf(Opens below)) | Available | 38947 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | JF1525.M37 P94 (Browse shelf(Opens below)) | Available | 38948 |
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| JF1351 .S74 Managing the public sector / | JF1351 .S74 Managing the public sector / | JF1525.M37 P94 Public sector marketing / | JF1525.M37 P94 Public sector marketing / | JF1525.M37 P94 Public sector marketing / | JF1525.P85 B75 2007 Bribery in public procurement : | JF1525.P85 B75 2007 Bribery in public procurement : |
Includes index
Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.
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