Public sector marketing / (Record no. 1122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00963cam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273708094 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273708090 (pbk.) |
| 050 00 - CALL NUMBER | |
| Classification number | JF1525.M37 |
| Item number | P76 |
| 100 1# - AUTHOR | |
| Personal name | Proctor, Tony. |
| 245 10 - TITLE | |
| Title | Public sector marketing / |
| Statement of responsibility, etc | Tony Proctor. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Harlow, England ; |
| -- | New York : |
| Name of publisher | FT Prentice Hall, |
| Year of publication | 2007. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xvii, 225 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet. |
| 650 #0 - SUBJECTS | |
| Topical Term | Government marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 23/03/2013 | JF1525.M37 P94 | 38952 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 23/03/2013 | JF1525.M37 P94 | 33745 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 23/03/2013 | JF1525.M37 P94 | 38951 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 23/03/2013 | JF1525.M37 P94 | 38947 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 23/03/2013 | JF1525.M37 P94 | 38948 | Books | Reference |