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Principles of marketing Philip Kotler [and others].

By: Contributor(s): Publication details: London : Prentice-Hall Europe, 1999.Edition: 2nd European edDescription: xxiii, 1031 pages illustrations (some color) 28 cmISBN:
  • 9780132622547
ISSN:
  • 0132622548
Subject(s): LOC classification:
  • HF5415 .6314
Contents:
Preface. Acknowledgements. About the Authors. Part I: Marketing and the Marketing Process. 1. Marketing in a Changing World: Satisfying Human Needs. 2. Marketing and Society: Social Responsibility and Ethics. 3. Strategic Marketing Planning. Part II: The Market Place. 4. The Marketing Environment. 5. The Global Market Place. 6. Marketing Information and Market Research. 7. Consumer Markets and Consumer Buyer Behaviour. 8. Business Markets and Business Buyer Behaviour. Part III: Core Marketing Strategy. 9. Market Segmentation and Targeting. 10. Positioning. 11. Relationship Marketing: Building Customer Satisfaction. 12. Creating Competitive Advantages. Part IV: Product. 13. New-Product Development, Product Life-Cycles, and Portfolios. 14. Branding: Products, Brands and Service Support. 15. Service Marketing. Part V: Pricing. 16. The Price Drivers. 17. Pricing Strategy. Part VI: Promotion. 18. Communications and Promotion Strategy. 19. Mass Communications: Advertising, Sales Promotion, and Public Relations. 20. Personal Selling and Sales Management. Part VII: Place. 21. Distribution Channels and Logistics Management. 22. Direct and Internet Marketing. Glossary. Subject Index. Company/Brand Index. Name Index
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks HF5415 .6314 (Browse shelf(Opens below)) Available 12288
Books Methodist University Library Main General Stacks HF5415 .6314 (Browse shelf(Opens below)) Available 12287
Books Methodist University Library Main General Stacks Reference HF5415 .6314 (Browse shelf(Opens below)) Available 12286

Developed from: Principles of marketing, 8th ed, 1999.
Includes indexes.

Preface. Acknowledgements. About the Authors. Part I: Marketing and the Marketing Process. 1. Marketing in a Changing World: Satisfying Human Needs. 2. Marketing and Society: Social Responsibility and Ethics. 3. Strategic Marketing Planning. Part II: The Market Place. 4. The Marketing Environment. 5. The Global Market Place. 6. Marketing Information and Market Research. 7. Consumer Markets and Consumer Buyer Behaviour. 8. Business Markets and Business Buyer Behaviour. Part III: Core Marketing Strategy. 9. Market Segmentation and Targeting. 10. Positioning. 11. Relationship Marketing: Building Customer Satisfaction. 12. Creating Competitive Advantages. Part IV: Product. 13. New-Product Development, Product Life-Cycles, and Portfolios. 14. Branding: Products, Brands and Service Support. 15. Service Marketing. Part V: Pricing. 16. The Price Drivers. 17. Pricing Strategy. Part VI: Promotion. 18. Communications and Promotion Strategy. 19. Mass Communications: Advertising, Sales Promotion, and Public Relations. 20. Personal Selling and Sales Management. Part VII: Place. 21. Distribution Channels and Logistics Management. 22. Direct and Internet Marketing. Glossary. Subject Index. Company/Brand Index. Name Index

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