Principles of marketing (Record no. 1120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01903nhm a2200217za 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132622547 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0132622548 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .6314 |
| 100 ## - AUTHOR | |
| Personal name | Philip Kotler [and others]. |
| 245 ## - TITLE | |
| Title | Principles of marketing |
| Statement of responsibility, etc | Philip Kotler [and others]. |
| 250 ## - EDITION | |
| Edition statement | 2nd European ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Name of publisher | Prentice-Hall Europe, |
| Year of publication | 1999. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxiii, 1031 pages |
| Other physical details | illustrations (some color) |
| Dimensions | 28 cm |
| 500 ## - NOTES | |
| General note | Developed from: Principles of marketing, 8th ed, 1999.<br/>Includes indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Preface. Acknowledgements. About the Authors. Part I: Marketing and the Marketing Process. 1. Marketing in a Changing World: Satisfying Human Needs. 2. Marketing and Society: Social Responsibility and Ethics. 3. Strategic Marketing Planning. Part II: The Market Place. 4. The Marketing Environment. 5. The Global Market Place. 6. Marketing Information and Market Research. 7. Consumer Markets and Consumer Buyer Behaviour. 8. Business Markets and Business Buyer Behaviour. Part III: Core Marketing Strategy. 9. Market Segmentation and Targeting. 10. Positioning. 11. Relationship Marketing: Building Customer Satisfaction. 12. Creating Competitive Advantages. Part IV: Product. 13. New-Product Development, Product Life-Cycles, and Portfolios. 14. Branding: Products, Brands and Service Support. 15. Service Marketing. Part V: Pricing. 16. The Price Drivers. 17. Pricing Strategy. Part VI: Promotion. 18. Communications and Promotion Strategy. 19. Mass Communications: Advertising, Sales Promotion, and Public Relations. 20. Personal Selling and Sales Management. Part VII: Place. 21. Distribution Channels and Logistics Management. 22. Direct and Internet Marketing. Glossary. Subject Index. Company/Brand Index. Name Index |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| 700 ## - OTHER AUTHORS | |
| Personal name | Armstrong, Gary |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Saundders, John |
| 711 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Wong, Veronica |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 23/12/1999 | HF5415 .6314 | 12288 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 23/12/1999 | HF5415 .6314 | 12287 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 23/12/1999 | HF5415 .6314 | 12286 | Books | Reference |