Do-it-yourself advertising : how to produce great ads, brochures, catalogs, direct mail and much more / Fred E. Hahn.
Material type:
TextSeries: Wiley small business editionsPublication details: New York : J. Wiley, c1993.Description: xxi, 246 p. : ill. ; 26 cmISBN: - 0471553891 (cloth : acidfree paper)
- 0471553905 (pbk. : acidfree paper)
- 9780471553908
- HF5823 .H187
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | HF5823 .H187 (Browse shelf(Opens below)) | Available | 13142 | ||||||||||||||
|
Books
|
Methodist University Library Main General Stacks | HF5823 .H187 (Browse shelf(Opens below)) | Available | 13143 | ||||||||||||||
|
Books
|
Methodist University Library Wenchi Faculty | HF5823 .H187 (Browse shelf(Opens below)) | Available | 13141 |
Includes index.
Newspaper and magazine advertising 1
Flyers, brochures, bulletins and invitations 36
Direct mail and data-based direct marketing 61
Catalogs: A project for creative nitpickers 96
Conventions, trade shows, consumer shows and meetings 127
Publicity and public relations 155
Presentations 178
Telemarketing 188
Audio and audiovisual communication 204
Moving a project from camera ready art through film, printing and distribution 216
Finding the right advertising agency and other promotional resources 237
Index 241
There are no comments on this title.