Do-it-yourself advertising : (Record no. 1104)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01179pam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471553891 (cloth : acidfree paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471553905 (pbk. : acidfree paper) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780471553908 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .H187 |
| 100 1# - AUTHOR | |
| Personal name | Hahn, Fred E., |
| 245 10 - TITLE | |
| Title | Do-it-yourself advertising : |
| Remainder of title | how to produce great ads, brochures, catalogs, direct mail and much more / |
| Statement of responsibility, etc | Fred E. Hahn. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : |
| Name of publisher | J. Wiley, |
| Year of publication | c1993. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxi, 246 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES | |
| SERIES | Wiley small business editions |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Newspaper and magazine advertising 1<br/>Flyers, brochures, bulletins and invitations 36<br/>Direct mail and data-based direct marketing 61<br/>Catalogs: A project for creative nitpickers 96<br/>Conventions, trade shows, consumer shows and meetings 127<br/>Publicity and public relations 155<br/>Presentations 178<br/>Telemarketing 188<br/>Audio and audiovisual communication 204<br/>Moving a project from camera ready art through film, printing and distribution 216<br/>Finding the right advertising agency and other promotional resources 237<br/>Index 241 |
| 650 #0 - SUBJECTS | |
| Topical Term | Advertising |
| General subdivision | Handbooks, manuals, etc. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 22/08/2000 | HF5823 .H187 | 13142 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 22/08/2000 | HF5823 .H187 | 13143 | Books | ||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 19/10/2021 | HF5823 .H187 | 13141 | Books |