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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 5th edDescription: xvii, 549 p. : ill. (chiefly col.) ; 26 cmISBN:
  • 013091360X
  • 0130950084
ISSN:
  • 9780130915726
Subject(s): LOC classification:
  • HF5415.32 .S6
Contents:
Sec. I. Consumers in the marketplace: ch. 1. An introduction to consumer behavior -- Sec. II. Consumers as individuals: Ch2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude change and interactive communications -- Sec. III. Consumers as decision makers: Ch. 9. Individual decision making -- Ch. 10. Buying and disposing -- Ch. 11. Group influences and opinion leadership -- Ch. 12. Organizational and household decision making -- Sec. IV. Consumer and subcultures: Ch. 13. Income and social class -- Ch. 14. Ethnic, racial, and religious subcultures -- Ch. 15. Age subcultures -- Sec. V. Consumers and culture: Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and diffusion of consumer culture.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415.32 .S6 (Browse shelf(Opens below)) Available 4665

Includes bibliographical references and index

Sec. I. Consumers in the marketplace: ch. 1. An introduction to consumer behavior --
Sec. II. Consumers as individuals: Ch2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Sec. III. Consumers as decision makers: Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influences and opinion leadership --
Ch. 12. Organizational and household decision making --
Sec. IV. Consumer and subcultures: Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Sec. V. Consumers and culture: Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of consumer culture.

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