Consumer behavior : (Record no. 1094)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01431nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 013091360X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0130950084 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780130915726 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .S6 |
| 100 1# - AUTHOR | |
| Personal name | Solomon, Michael R. |
| 245 10 - TITLE | |
| Title | Consumer behavior : |
| Remainder of title | buying, having, and being / |
| Statement of responsibility, etc | Michael R. Solomon. |
| 250 ## - EDITION | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Prentice Hall, |
| Year of publication | c2002. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xvii, 549 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 26 cm. |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Sec. I. Consumers in the marketplace: ch. 1. An introduction to consumer behavior --<br/>Sec. II. Consumers as individuals: Ch2. Perception --<br/>Ch. 3. Learning and memory --<br/>Ch. 4. Motivation and values --<br/>Ch. 5. The self --<br/>Ch. 6. Personality and lifestyles --<br/>Ch. 7. Attitudes --<br/>Ch. 8. Attitude change and interactive communications --<br/>Sec. III. Consumers as decision makers: Ch. 9. Individual decision making --<br/>Ch. 10. Buying and disposing --<br/>Ch. 11. Group influences and opinion leadership --<br/>Ch. 12. Organizational and household decision making --<br/>Sec. IV. Consumer and subcultures: Ch. 13. Income and social class --<br/>Ch. 14. Ethnic, racial, and religious subcultures --<br/>Ch. 15. Age subcultures --<br/>Sec. V. Consumers and culture: Ch. 16. Cultural influences on consumer behavior --<br/>Ch. 17. The creation and diffusion of consumer culture. |
| 650 #0 - SUBJECTS | |
| Topical Term | Consumer behavior. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 22/12/2003 | HF5415.32 .S6 | 4665 | Books |