Electronic commerce 2010 : a managerial perspective. Efraim Turban [and others].
Publication details: Upper Saddle River, ; Harlow : N.J. Pearson Education, ©2010.Description: 779 pages illustrations 28 cmISBN:- 9780137034659
- 0137034652
- HF5548.32 .E339
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| HF5548.32 .C35 Digital marketing : strategy, implementation and practice | HF5548.32 .C472 E-business and e-commerce management : | HF5548.32 .E2 Electronic commerce 2008: a managerial perspective | HF5548.32 .E339 Electronic commerce 2010 : | HF5548.32 .E34 Electronic commerce 2006 : | HF5548.32 .E34 Electronic commerce 2006 : | HF5548.32 .E46 eBusiness : |
Includes index.
Part 1: Introduction to E-Commerce and E-MarketplacesChapter 1. Overview of E-CommerceChapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-CommercePart 2: Internet Consumer RetailingChapter 3. Retailing in E-Commerce: Products and ServicesChapter 4. Consumer Behavior, Market Research, and AdvertisingPart 3: Business-to-Business E-CommerceChapter 5. B2B E-CommerceChapter 6. E-Supply Chains, Collaborative Commerce, and Corporate PortalsPart 4: Other E-Commerce Models and ApplicationsChapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer CommerceChapter 8. Mobile Computing and Commerce and Pervasive ComputingChapter 9. The Web 2.0 Environment and Social NetworksPart 5: E-Commerce Support ServicesChapter 10. E-Commerce Fraud and SecurityChapter 11. E-Commerce Payment SystemsChapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support ServicesPart 6: E-Commerce Strategy and ImplementationChapter 13. E-Commerce Strategy and Global E-CommerceChapter 14. Economics and Justification of E-CommerceChapter 15. Launching a Successful Online Business and E-Commerce ProjectsChapter 16. Regulatory, Ethical, and Compliance Issues in E-CommerceOnline Part 7: Auctions and Application DevelopmentChapter 17. Dynamic Trading: E-Auctions, Bartering, and NegotiationsChapter 18. Building E-Commerce Applications and Infrastructure
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