E-commerce management : text and cases / Sandeep Krishnamurthy.

By:

Krishnamurthy, Sandeep

Material type:

TextPublication details: Mason, Ohio : Thomson/South-Western, c2003.Description: xxx, 445 p. : ill. ; 23 cmISBN:

0324152523 (pbk.)

ISSN:

9780324152524

Subject(s):

LOC classification:

HF5548.32 .K75

Contents:

pt. 1. Internet Basics and Business Models -- Ch. 1. Introduction to E-Commerce Management -- Ch. 2. Understanding the Internet -- Ch. 3. Business Model Design -- Ch. 4. Types of Business Models -- Ch. 5. E-Auctions -- Amazon.com -- A Business History -- The Failure of Boo.com -- eBay -- A Business History -- pt. 2. E-Marketing -- Ch. 6. Building Customer Traffic -- Ch. 7. Distribution and Logistics -- Ch. 8. Personalization -- Ch. 9. Permission Marketing -- Ch. 10. Pricing and Distributing Digital Products -- Ch. 11. Online Community -- Ch. 12. Conducting Online Research -- Slatanic -- The Disastrous Move from Free to Paid Content -- LINUX and Open-Source -- pt. 3. Internet, Government, and Society -- Ch. 13. E-Society -- Ch. 14. The Internet and Public Policy -- DoubleClick's Privacy Snafu -- pt. 4. Peering into the Future -- Ch. 15. Peer-to-Peer Systems -- Ch. 16. Mobile Commerce -- Ch. 17. Managing E-Commerce in the Future -- NTT DoCoMo's I-Mode Phone.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Main General Stacks		Reference		HF5548.32 .K75 (Browse shelf(Opens below))					Available			36751

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Previous	HF5548.32 .EB9 E-business /	HF5548.32 .F76 Database design and development :	HF5548.32 .F76 Database design and development :	HF5548.32 .K75 E-commerce management :	HF5548.32 .O27 Management information systems :	HF5548.32 .R393 Introduction to e-commerce /	HF5548.32 .S2 The seven steps to nirvana :	Next

Includes index

pt. 1. Internet Basics and Business Models --
Ch. 1. Introduction to E-Commerce Management --
Ch. 2. Understanding the Internet --
Ch. 3. Business Model Design --
Ch. 4. Types of Business Models --
Ch. 5. E-Auctions --
Amazon.com --
A Business History --
The Failure of Boo.com --
eBay --
A Business History --
pt. 2. E-Marketing --
Ch. 6. Building Customer Traffic --
Ch. 7. Distribution and Logistics --
Ch. 8. Personalization --
Ch. 9. Permission Marketing --
Ch. 10. Pricing and Distributing Digital Products --
Ch. 11. Online Community --
Ch. 12. Conducting Online Research --
Slatanic --
The Disastrous Move from Free to Paid Content --
LINUX and Open-Source --
pt. 3. Internet, Government, and Society --
Ch. 13. E-Society --
Ch. 14. The Internet and Public Policy --
DoubleClick's Privacy Snafu --
pt. 4. Peering into the Future --
Ch. 15. Peer-to-Peer Systems --
Ch. 16. Mobile Commerce --
Ch. 17. Managing E-Commerce in the Future --
NTT DoCoMo's I-Mode Phone.

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