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E-commerce management : text and cases / Sandeep Krishnamurthy.

By: Material type: TextPublication details: Mason, Ohio : Thomson/South-Western, c2003.Description: xxx, 445 p. : ill. ; 23 cmISBN:
  • 0324152523 (pbk.)
ISSN:
  • 9780324152524
Subject(s): LOC classification:
  • HF5548.32 .K75
Contents:
pt. 1. Internet Basics and Business Models -- Ch. 1. Introduction to E-Commerce Management -- Ch. 2. Understanding the Internet -- Ch. 3. Business Model Design -- Ch. 4. Types of Business Models -- Ch. 5. E-Auctions -- Amazon.com -- A Business History -- The Failure of Boo.com -- eBay -- A Business History -- pt. 2. E-Marketing -- Ch. 6. Building Customer Traffic -- Ch. 7. Distribution and Logistics -- Ch. 8. Personalization -- Ch. 9. Permission Marketing -- Ch. 10. Pricing and Distributing Digital Products -- Ch. 11. Online Community -- Ch. 12. Conducting Online Research -- Slatanic -- The Disastrous Move from Free to Paid Content -- LINUX and Open-Source -- pt. 3. Internet, Government, and Society -- Ch. 13. E-Society -- Ch. 14. The Internet and Public Policy -- DoubleClick's Privacy Snafu -- pt. 4. Peering into the Future -- Ch. 15. Peer-to-Peer Systems -- Ch. 16. Mobile Commerce -- Ch. 17. Managing E-Commerce in the Future -- NTT DoCoMo's I-Mode Phone.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5548.32 .K75 (Browse shelf(Opens below)) Available 36751

Includes index

pt. 1. Internet Basics and Business Models --
Ch. 1. Introduction to E-Commerce Management --
Ch. 2. Understanding the Internet --
Ch. 3. Business Model Design --
Ch. 4. Types of Business Models --
Ch. 5. E-Auctions --
Amazon.com --
A Business History --
The Failure of Boo.com --
eBay --
A Business History --
pt. 2. E-Marketing --
Ch. 6. Building Customer Traffic --
Ch. 7. Distribution and Logistics --
Ch. 8. Personalization --
Ch. 9. Permission Marketing --
Ch. 10. Pricing and Distributing Digital Products --
Ch. 11. Online Community --
Ch. 12. Conducting Online Research --
Slatanic --
The Disastrous Move from Free to Paid Content --
LINUX and Open-Source --
pt. 3. Internet, Government, and Society --
Ch. 13. E-Society --
Ch. 14. The Internet and Public Policy --
DoubleClick's Privacy Snafu --
pt. 4. Peering into the Future --
Ch. 15. Peer-to-Peer Systems --
Ch. 16. Mobile Commerce --
Ch. 17. Managing E-Commerce in the Future --
NTT DoCoMo's I-Mode Phone.

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