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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 11th edDescription: xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.)ISBN: - 9780073404714 (alk. paper)
- 0073404713 (alk. paper)
- HF5415 .M378
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Methodist University Library Main General Stacks | Reference | HF5415 .M378 (Browse shelf(Opens below)) | Available | 22078 | |||||||||||||
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Methodist University Library Wenchi Faculty | Reference | HF5415 .M378 (Browse shelf(Opens below)) | Available | 22079 |
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| HF5381 .Ab8 Business Management and Administration | HF5415 .B53 Contemporary marketing 1999 / | HF5415 .D92 Business marketing : | HF5415 .M378 Essentials of marketing : | HF5657.4 .H55 Managerial accounting / | HF5718 .Ab8 practical business communication for professional and tertiary students | HF5718 .Ab8 practical business communication for professional and tertiary students |
System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher.
Includes index.
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