Essentials of marketing : (Record no. 1000)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00828cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073404714 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073404713 (alk. paper) |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M378 |
| 100 1# - AUTHOR | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE | |
| Title | Essentials of marketing : |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 ## - EDITION | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | c2008. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxvi, 660, [37] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm.+e 1 CD-ROM (4 3/4 in.) |
| 500 ## - NOTES | |
| General note | System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher. |
| 500 ## - NOTES | |
| General note | Includes index. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Cannon, Joseph P., |
| 700 1# - OTHER AUTHORS | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | 16/04/2008 | HF5415 .M378 | 22078 | Books | General Stacks | ||
| Reference | Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 17/04/2008 | HF5415 .M378 | 22079 | Books |