(Record no. 1851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788185461311 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .D35 |
| 100 ## - AUTHOR | |
| Personal name | Rustom S. Davar |
| 245 ## - TITLE | |
| Statement of responsibility, etc | Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar. |
| 250 ## - EDITION | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New Delhi : |
| Name of publisher | Universal Book Stall, |
| Year of publication | 2003 |
| 300 ## - DESCRIPTION | |
| Number of Pages | 694 pages |
| Other physical details | ill; |
| Dimensions | 22cm |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Dynamic marketing <br/>Part 2. Customer orientation <br/>Part 3. Product & pricing strategies <br/>Part 4. Distribution & promotion strategies <br/>Part 5. Controlling & export opportunities |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 700 ## - OTHER AUTHORS | |
| Personal name | Sohrab R. Davar |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Nusli R. Davar. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 19/10/2004 | HF5415.13 .D35 | 13248 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 19/10/2004 | HF5415.13 .D35 | 13247 | Books | Reference |