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Rustom S. Davar

Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar. - 7th ed - New Delhi : Universal Book Stall, 2003 - 694 pages ill; 22cm

Includes index

Dynamic marketing
Part 2. Customer orientation
Part 3. Product & pricing strategies
Part 4. Distribution & promotion strategies
Part 5. Controlling & export opportunities

ISBN: 9788185461311

Subjects--Topical Terms:
Marketing.
Marketing --Management.

LC Class. No.: HF5415.13 / .D35

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