Cases in sport marketing / (Record no. 1387)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01662pam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0763708631 |
| 050 00 - CALL NUMBER | |
| Classification number | GV716 |
| Item number | .M39 |
| 100 1# - AUTHOR | |
| Personal name | McDonald, Mark A. |
| 245 10 - TITLE | |
| Title | Cases in sport marketing / |
| Statement of responsibility, etc | Mark A. McDonald, George R. Milne. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Sudbury, Mass. : |
| Name of publisher | Jones and Bartlett, |
| Year of publication | c1999. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xvi, 351 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Example case and analysis / George R. Milne and Mark A. McDonald --<br/>Reebok (A) ; Reebok (B) : the Reebok running category / Andy Rohm --<br/>Avid sports / Mark A. McDonald and George R. Milne --<br/>Smugglers' Notch Resort / Rod Warnick --<br/>Pier 39 licensed products stores / Susan C. Milne and Ronald P. Courtney --<br/>Salt Lake City 2002 Winter Olympic Games --<br/>the prevention of ambush marketing / Jay Gladden and David Shani --<br/>B3 : the bikes, blades, and boards tour / Dan Covell --<br/>Ladies Professional Golf Association (LPGA) / Mark A. McDonald and George R. Milne --<br/>LPGA Fan Village / William A. Sutton and Cindy Davis --<br/>Ouray case / Suzanne Lainson --<br/>Xerox and the Asian winter games / David K. Stotlar --<br/>Creation and maintenance of brand equity --<br/>the case of University of Massachusetts basketball / Jay Gladden and Glenn M. Wong --<br/>Miami University --<br/>the Redskins name controversy ; Miami University --<br/>the creation and transfer of brand equity / Thomas C. Boyd and David W. Rosenthal --<br/>Race for the cure / T. Bettina Cornwell and Donald P. Roy. |
| 650 #0 - SUBJECTS | |
| Topical Term | Sports |
| General subdivision | Marketing |
| -- | Case studies. |
| 650 #0 - SUBJECTS | |
| Topical Term | Sports |
| General subdivision | Economic aspects |
| -- | Case studies. |
| 650 #0 - SUBJECTS | |
| Topical Term | Case method. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Milne, George R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 11/07/2016 | GV716 .M39 | 2176 | Books |