Cases in sport marketing /
McDonald, Mark A.
Cases in sport marketing / Mark A. McDonald, George R. Milne. - Sudbury, Mass. : Jones and Bartlett, c1999. - xvi, 351 p. : ill. ; 23 cm.
Includes bibliographical references and index
Example case and analysis / George R. Milne and Mark A. McDonald --
Reebok (A) ; Reebok (B) : the Reebok running category / Andy Rohm --
Avid sports / Mark A. McDonald and George R. Milne --
Smugglers' Notch Resort / Rod Warnick --
Pier 39 licensed products stores / Susan C. Milne and Ronald P. Courtney --
Salt Lake City 2002 Winter Olympic Games --
the prevention of ambush marketing / Jay Gladden and David Shani --
B3 : the bikes, blades, and boards tour / Dan Covell --
Ladies Professional Golf Association (LPGA) / Mark A. McDonald and George R. Milne --
LPGA Fan Village / William A. Sutton and Cindy Davis --
Ouray case / Suzanne Lainson --
Xerox and the Asian winter games / David K. Stotlar --
Creation and maintenance of brand equity --
the case of University of Massachusetts basketball / Jay Gladden and Glenn M. Wong --
Miami University --
the Redskins name controversy ; Miami University --
the creation and transfer of brand equity / Thomas C. Boyd and David W. Rosenthal --
Race for the cure / T. Bettina Cornwell and Donald P. Roy.
0763708631
Sports--Marketing--Case studies.
Sports--Economic aspects--Case studies.
Case method.
GV716 / .M39
Cases in sport marketing / Mark A. McDonald, George R. Milne. - Sudbury, Mass. : Jones and Bartlett, c1999. - xvi, 351 p. : ill. ; 23 cm.
Includes bibliographical references and index
Example case and analysis / George R. Milne and Mark A. McDonald --
Reebok (A) ; Reebok (B) : the Reebok running category / Andy Rohm --
Avid sports / Mark A. McDonald and George R. Milne --
Smugglers' Notch Resort / Rod Warnick --
Pier 39 licensed products stores / Susan C. Milne and Ronald P. Courtney --
Salt Lake City 2002 Winter Olympic Games --
the prevention of ambush marketing / Jay Gladden and David Shani --
B3 : the bikes, blades, and boards tour / Dan Covell --
Ladies Professional Golf Association (LPGA) / Mark A. McDonald and George R. Milne --
LPGA Fan Village / William A. Sutton and Cindy Davis --
Ouray case / Suzanne Lainson --
Xerox and the Asian winter games / David K. Stotlar --
Creation and maintenance of brand equity --
the case of University of Massachusetts basketball / Jay Gladden and Glenn M. Wong --
Miami University --
the Redskins name controversy ; Miami University --
the creation and transfer of brand equity / Thomas C. Boyd and David W. Rosenthal --
Race for the cure / T. Bettina Cornwell and Donald P. Roy.
0763708631
Sports--Marketing--Case studies.
Sports--Economic aspects--Case studies.
Case method.
GV716 / .M39