The age curve : (Record no. 1263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02218cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780814401811 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0814401813 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.127 |
| Item number | .G76 |
| 100 1# - AUTHOR | |
| Personal name | Gronbach, Kenneth W. |
| 245 14 - TITLE | |
| Title | The age curve : |
| Remainder of title | how to profit from the coming demographic storm / |
| Statement of responsibility, etc | Kenneth W. Gronbach. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : |
| Name of publisher | American Management Association, |
| Year of publication | c2008. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xvii, 266 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | The generational impact on supply and demand --<br/>Who are these people? --<br/>Bell curves, pies, and your "best customer" --<br/>Case study: Detroit, Japan, and the best customers for cars --<br/>Silent virtues: a small group with its own impact --<br/>Case study: How the "graying of America" myth will take down the assisted-living industry --<br/>The Boomers: mass, money, and motivation --<br/>What Boomers will buy --<br/>Boomers will not get old --<br/>The Boomer economy: of credit cards and gift cards --<br/>Of course you can afford it! --<br/>Social security and private health care: dead but not buried --<br/>Wal-Mart hits a wall, a Great Wall --<br/>Media's slow death: the end of marketing as we know it --<br/>Quit picking on the Xers! --<br/>The cause and effect of a small generation --<br/>The X factor: where have all the workers gone? --<br/>The Gen X labor shortage and the impact on direct mail --<br/>Case study: How Generation X drove motorcycle sales off the cliff --<br/>Case study: Planes stuck on the ground: a business traveler's tale --<br/>Case study: The death of a discount store --<br/>Stop looking in the rearview mirror! --<br/>The great Y ahead: more of everything --<br/>Marketing to Generation Y --<br/>Case study: No leg to stand on: a Levi's footnote --<br/>Schools, taxes, and the future --<br/>Generation Y's leading legacy --<br/>The bigotry is almost gone: a boomer's perspective --<br/>Coming to America: melting into the world's melting pot --<br/>Macro and micro conclusions --<br/>Appendix A: The older generations --<br/>Appendix B: The baby boomers --<br/>Appendix C: Generation X --<br/>Appendix D: Generation Y. |
| 650 #0 - SUBJECTS | |
| Topical Term | Target marketing |
| 650 #0 - SUBJECTS | |
| Topical Term | Consumer behavior |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing research |
| 650 #0 - SUBJECTS | |
| Topical Term | Demography |
| 710 2# - OTHER AUTHORS | |
| OTHER AUTHORS | American Management Association. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 27/03/2010 | HF5415.127 .G76 | 30932 | Books |