The age curve :
Gronbach, Kenneth W.
The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach. - New York : American Management Association, c2008. - xvii, 266 p. : ill. ; 24 cm.
Includes index.
The generational impact on supply and demand --
Who are these people? --
Bell curves, pies, and your "best customer" --
Case study: Detroit, Japan, and the best customers for cars --
Silent virtues: a small group with its own impact --
Case study: How the "graying of America" myth will take down the assisted-living industry --
The Boomers: mass, money, and motivation --
What Boomers will buy --
Boomers will not get old --
The Boomer economy: of credit cards and gift cards --
Of course you can afford it! --
Social security and private health care: dead but not buried --
Wal-Mart hits a wall, a Great Wall --
Media's slow death: the end of marketing as we know it --
Quit picking on the Xers! --
The cause and effect of a small generation --
The X factor: where have all the workers gone? --
The Gen X labor shortage and the impact on direct mail --
Case study: How Generation X drove motorcycle sales off the cliff --
Case study: Planes stuck on the ground: a business traveler's tale --
Case study: The death of a discount store --
Stop looking in the rearview mirror! --
The great Y ahead: more of everything --
Marketing to Generation Y --
Case study: No leg to stand on: a Levi's footnote --
Schools, taxes, and the future --
Generation Y's leading legacy --
The bigotry is almost gone: a boomer's perspective --
Coming to America: melting into the world's melting pot --
Macro and micro conclusions --
Appendix A: The older generations --
Appendix B: The baby boomers --
Appendix C: Generation X --
Appendix D: Generation Y.
9780814401811 0814401813
Target marketing
Consumer behavior
Marketing research
Demography
HF5415.127 / .G76
The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach. - New York : American Management Association, c2008. - xvii, 266 p. : ill. ; 24 cm.
Includes index.
The generational impact on supply and demand --
Who are these people? --
Bell curves, pies, and your "best customer" --
Case study: Detroit, Japan, and the best customers for cars --
Silent virtues: a small group with its own impact --
Case study: How the "graying of America" myth will take down the assisted-living industry --
The Boomers: mass, money, and motivation --
What Boomers will buy --
Boomers will not get old --
The Boomer economy: of credit cards and gift cards --
Of course you can afford it! --
Social security and private health care: dead but not buried --
Wal-Mart hits a wall, a Great Wall --
Media's slow death: the end of marketing as we know it --
Quit picking on the Xers! --
The cause and effect of a small generation --
The X factor: where have all the workers gone? --
The Gen X labor shortage and the impact on direct mail --
Case study: How Generation X drove motorcycle sales off the cliff --
Case study: Planes stuck on the ground: a business traveler's tale --
Case study: The death of a discount store --
Stop looking in the rearview mirror! --
The great Y ahead: more of everything --
Marketing to Generation Y --
Case study: No leg to stand on: a Levi's footnote --
Schools, taxes, and the future --
Generation Y's leading legacy --
The bigotry is almost gone: a boomer's perspective --
Coming to America: melting into the world's melting pot --
Macro and micro conclusions --
Appendix A: The older generations --
Appendix B: The baby boomers --
Appendix C: Generation X --
Appendix D: Generation Y.
9780814401811 0814401813
Target marketing
Consumer behavior
Marketing research
Demography
HF5415.127 / .G76