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Branston, Gill.

The media student's book / Gill Branston and Roy Stafford. - 4th ed. - London ; New York : Routledge, 2006. - xviii, 576 p. : col. ill. ; 26 cm.

Includes index

Part 1: Key Concepts:
1. Interpreting Media. Case Study: Ways of Interpreting 2. Narratives. Case Study: CSI: Miami and Crime Fiction 3. Genres and Other Classifications. Case Study: J-Horror and the 'Ring Cycle' 4. Institutions. Case Study: Television as Institution 5. Questions of Representation. Case Study: Images of Migration 6. Ideologies and Power. Case Study: News 7. Industries. Case Study: The Major Players in the Media Industries Case Study: The Music Industry, Technology and Synergy 8. Audiences. Case Study: Selling Audiences 9. Advertising and Branding. Case Study: Celebrity, Stardom and Marketing
Part 2: Media Practices:
10. Research. Case Study: Researching Mobile Phone Technologies 11. Producing organization 12. Production Techniques 13. Distribution. Case Study: Contemporary British Cinema
Part 3: Media Debates:
14. Documentary and `Reality TV' 15. Whose globalization? 16. 'Free Choices' in a 'Free Market'?
Part 4:
Reference

ISBN: 0415371422 (hbk. : alk. paper) 0415371430 (pbk. : alk. paper) 9780415371421 (hbk. : alk. paper) 9780415371438 (pbk. : alk. paper)

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / .B72