Customer relations management

Kristin Anderson

Customer relations management Kristin Anderson, Carol Kerr - New Delhi Tata McGraw-Hill 2002 - vii, 153p.

1. Customer relationship management is not an option
2. The customer service/sales profile
3. Managing your customer service/sales profile
4. Choosing your CRM strategy
5. Managing and sharing customer data
6. Tools for capturing customer information
7. Service level agreements
8. E-commerce
9. Managing relationships through conflict
10. Fighting complecency
11Resetting you CRM Straegy

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Customer relations--Management

HF5415.A528 AND
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