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Advertising

Frank Jefkins

Advertising Frank Jefkins - 5th ed - Oxford Made Simple Books 1992 - vi, 453 pages

Includes index

The advertising scene; planning advertising campaigns; media of advertising; creative advertising; special related areas; the advertising control system.

ISBN: 0750603259

ISSN: 9780750603256

LC Class. No.: HF5823 / .J43

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