Media psychology : exploration and application / Navin Kumar.
Material type:
TextPublication details: New York : Taylor & Francis Group, 2021.Edition: 1 EditionDescription: xvi, 275 p. : ill. 24cmISBN: - 9780367542337
- 9780367676223
- HM1206 .K96
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Methodist University Library Main General Stacks | Reference | HM1206 .K96 (Browse shelf(Opens below)) | Available | 8468 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HM1206 .K96 (Browse shelf(Opens below)) | Available | 8467 | |||||||||||||
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Books
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Methodist University Library Tema General Stacks | Reference | HM1206 .K96 (Browse shelf(Opens below)) | Available | 8466 |
Includes index.
Chapter 1: Introduction to media psychology --
Learning objectives --
1.1 Defining the field of media psychology --
1.2 Presence of media in everyday life --
1.2.1 Influence of media in attitude and behavior --
1.2.2 Media and family --
1.2.3 Media and body image --
1.2.4 Media's role in social interaction --
1.2.5 Media's dangers to human life --
1.3 Psychology of entertainment media --
1.4 Media and values --
1.5 Social media, self-presentation and privacy debate 1.6 Media psychology theories --
1.6.1 Marshal McLuhan's theory --
1.6.2 Excitation transfer theory (Dolf Zillmann) --
1.6.3 Uses and gratification theory --
1.7 Early communication theories: four traditions in the history of ideas --
1.7.1 Rhetoric --
1.7.2 Hermeneutics --
1.7.3 Phenomenology --
1.7.4 Semiotics --
1.8 Contemporary media theories --
1.8.1 Linguistic and communicative theories --
1.8.2 Humanistic research tradition: arts research --
1.8.3 Literary criticism --
1.8.4 Linguistics --
1.8.4.1 Phonetics --
1.8.4.2 Lexical structure or morphology --
1.8.4.3 Syntactic information 1.8.4.4 Semantic information --
1.8.4.5 Pragmatics --
1.8.4.6 Message model of linguistic communication --
1.8.4.7 The inferential model of linguistic communication --
1.8.5 Sociolinguistic perspective --
1.8.6 Educational perspective --
1.8.7 Stylistic perspective --
1.9 Film studies --
1.10 Post-modernist theories as an aesthetic style --
1.11 Postmodernism and media --
1.12 Scope of this book --
1.13 Critical evaluation and the Indian perspective --
Key points --
Key terms --
References --
Chapter 2: Consumer behavior and psychology --
Learning objectives --
2.1 Introduction 2.2 Consumption: need or greed --
2.3 Definition of consumer behavior --
2.4 Models of consumer behavior --
2.4.1 Veblenian socio-psychological model --
2.4.2 Pavlovian learning model: classical conditioning --
2.4.2.1 Acquisition --
2.4.2.2 Extinction --
2.4.2.3 Generalization --
2.4.2.4 Stimulus discrimination --
2.4.2.5 Vicarious conditioning --
2.4.2.6 Marketing application of the Pavlovian model --
2.4.3 Freudian psychoanalytic model --
2.4.4 Maslow's hierarchy of needs --
2.5 Models for consumer behavior --
2.5.1 Bettman information processing model (1979) --
2.5.2 Nicosia model 2.5.3 The Howard-Sheth model --
2.5.4 The Engel, Blackwell, Miniard model (EBM) --
2.5.5 Belief-expectancy and valence model --
2.6 Consumption and happiness --
2.7 Work and happiness --
2.8 Comparison and happiness --
2.9 Consumer culture and identity --
2.9.1 Bedroom culture --
2.9.2 Privatization of leisure --
2.9.3 Identity --
2.9.4 Technology and identity --
2.9.5 Lack of commitment and attachment --
2.10 Interactive and emerging technologies --
2.10.1 Psychotechnology --
2.10.2 Video games and their implications --
2.10.2.1 The functions of play --
2.10.2.2 Cognitive benefits of gaming
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