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Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

By: Contributor(s): Material type: TextPublication details: Harlow, England : Financial Times/Prentice Hall, 2005.Edition: 4th edDescription: xx, 573 p. : ill. ; 25 cmISBN:
  • 0273685295 (pbk.)
ISSN:
  • 9780273685296
Subject(s): LOC classification:
  • HF1416 .U85
Contents:
Introduction: marketing in the global villages -- 1. cultural process -- 2. Cultural dynamics 1 : time and space -- 3. Cultural dynamics 2 : interactions, mindsets and behaviours -- 4. Cross-cultural consumer behaviour -- 5. Local consumers and the globalization of consumption -- 6. convergence of marketing environments worldwide -- 7. Cross-cultural market research -- 8. Intercultural marketing strategy -- 9. Product policy 1 : physical, service and symbolic attributes -- 10. Product policy 2 : managing meaning -- 11. critical role of price in relational exchange -- 12. International distribution and sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications 1 : advertising -- 15. Intercultural marketing communications 2 : personal selling, networking and public relations -- 16. Intercultural marketing negotiations 1 : people, trust and tasks -- 17. Intercultural marketing negotiations 2 : some elements of national styles of business negotiation.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks HF1416 .U85 (Browse shelf(Opens below)) Available 23705
Books Methodist University Library Main General Stacks HF1416 .U85 (Browse shelf(Opens below)) Available 36752
Books Methodist University Library Main General Stacks Reference HF1416 .U85 (Browse shelf(Opens below)) Available 23707
Books Methodist University Library Main General Stacks Reference HF1416 .U85 (Browse shelf(Opens below)) Available 23704
Books Methodist University Library Tema Reference Reference HF1416 .U85 (Browse shelf(Opens below)) Available 23703

Introduction: marketing in the global villages --
1. cultural process --
2. Cultural dynamics 1 : time and space --
3. Cultural dynamics 2 : interactions, mindsets and behaviours --
4. Cross-cultural consumer behaviour --
5. Local consumers and the globalization of consumption --
6. convergence of marketing environments worldwide --
7. Cross-cultural market research --
8. Intercultural marketing strategy --
9. Product policy 1 : physical, service and symbolic attributes --
10. Product policy 2 : managing meaning --
11. critical role of price in relational exchange --
12. International distribution and sales promotion --
13. Language, culture and communication --
14. Intercultural marketing communications 1 : advertising --
15. Intercultural marketing communications 2 : personal selling, networking and public relations --
16. Intercultural marketing negotiations 1 : people, trust and tasks --
17. Intercultural marketing negotiations 2 : some elements of national styles of business negotiation.

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