Marketing across cultures / (Record no. 756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01660nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273685295 (pbk.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780273685296 |
| 050 00 - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .U85 |
| 100 1# - AUTHOR | |
| Personal name | Usunier, Jean-Claude. |
| 245 10 - TITLE | |
| Title | Marketing across cultures / |
| Statement of responsibility, etc | Jean-Claude Usunier, Julie Anne Lee. |
| 250 ## - EDITION | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Harlow, England : |
| Name of publisher | Financial Times/Prentice Hall, |
| Year of publication | 2005. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xx, 573 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Introduction: marketing in the global villages --<br/>1. cultural process --<br/>2. Cultural dynamics 1 : time and space --<br/>3. Cultural dynamics 2 : interactions, mindsets and behaviours --<br/>4. Cross-cultural consumer behaviour --<br/>5. Local consumers and the globalization of consumption --<br/>6. convergence of marketing environments worldwide --<br/>7. Cross-cultural market research --<br/>8. Intercultural marketing strategy --<br/>9. Product policy 1 : physical, service and symbolic attributes --<br/>10. Product policy 2 : managing meaning --<br/>11. critical role of price in relational exchange --<br/>12. International distribution and sales promotion --<br/>13. Language, culture and communication --<br/>14. Intercultural marketing communications 1 : advertising --<br/>15. Intercultural marketing communications 2 : personal selling, networking and public relations --<br/>16. Intercultural marketing negotiations 1 : people, trust and tasks --<br/>17. Intercultural marketing negotiations 2 : some elements of national styles of business negotiation. |
| 650 #0 - SUBJECTS | |
| Topical Term | Export marketing |
| General subdivision | Social aspects. |
| 650 #0 - SUBJECTS | |
| Topical Term | International business enterprises |
| General subdivision | Social aspects. |
| 650 #0 - SUBJECTS | |
| Topical Term | Intercultural communication. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Lee, Julie, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 10/01/2009 | HF1416 .U85 | 23705 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 10/01/2009 | HF1416 .U85 | 36752 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 10/01/2009 | HF1416 .U85 | 23707 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 10/01/2009 | HF1416 .U85 | 23704 | Books | Reference | ||
| Methodist University Library Tema | Methodist University Library Tema | Reference | 10/01/2009 | HF1416 .U85 | 23703 | Books | Reference |