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International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Description: xiii, 640 p. : ill. ; 23 cmISBN: - 0256157235
- 9780256157239
- HF1416 .I54
Contents:
Introduction; The environment of international and global marketing; international and global marketing strategies; international and global marketing operations; Academic insights and Research Sources; Bibliography; Selected cases
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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Methodist University Library Main General Stacks | Reference | HF1416 .I54 (Browse shelf(Opens below)) | Available | 12467 | |||||||||||||
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Books
|
Methodist University Library Main General Stacks | Reference | HF1416 .I54 (Browse shelf(Opens below)) | Available | 12468 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | HF1416 .I54 (Browse shelf(Opens below)) | Available | 12469 |
Introduction; The environment of international and global marketing; international and global marketing strategies; international and global marketing operations; Academic insights and Research Sources; Bibliography; Selected cases
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