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BUS 490 Business policy / Fred R. David

By: Material type: TextPublication details: New Jersey Pearson Education, Inc 2007Edition: Second custom editionDescription: xxxi, 393p. : ill. 26cmISBN:
  • 0536333386
Subject(s): LOC classification:
  • HF5351 .D27
Contents:
Part 1. Overview of Strategic Management Chapter 1. The nature of Strategic Management Part 2. Strategy Formulation Chapter 2. The Business Vision & Mission Chapter 3. The External Assessment Chapter 4. The Internal Assessment Chapter 5. Strategies in Action Chapter 6. Strategy Analysis and Choice Part 3. Strategy Implementation Chapter 7. Implementation Strategies: Management and Operations Issues Chapter 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues Part 4. Strategy Evaluation Chapter 9. Strategy Review, Evaluation, and Control Part 5. Strategic Management Case Analysis How to Prepare and Present a Case Analysis
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Books Methodist University Library Main General Stacks HF5351 .D27 (Browse shelf(Opens below)) Available 3422

Part 1. Overview of Strategic Management
Chapter 1. The nature of Strategic Management

Part 2. Strategy Formulation
Chapter 2. The Business Vision & Mission
Chapter 3. The External Assessment
Chapter 4. The Internal Assessment
Chapter 5. Strategies in Action
Chapter 6. Strategy Analysis and Choice

Part 3. Strategy Implementation
Chapter 7. Implementation Strategies: Management and Operations Issues
Chapter 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Part 4. Strategy Evaluation
Chapter 9. Strategy Review, Evaluation, and Control

Part 5.
Strategic Management Case Analysis
How to Prepare and Present a Case Analysis

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