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BUS 490 Business policy /

David Fred R.

BUS 490 Business policy / Fred R. David - Second custom edition - New Jersey Pearson Education, Inc 2007 - xxxi, 393p. : ill. 26cm

Part 1. Overview of Strategic Management
Chapter 1. The nature of Strategic Management

Part 2. Strategy Formulation
Chapter 2. The Business Vision & Mission
Chapter 3. The External Assessment
Chapter 4. The Internal Assessment
Chapter 5. Strategies in Action
Chapter 6. Strategy Analysis and Choice

Part 3. Strategy Implementation
Chapter 7. Implementation Strategies: Management and Operations Issues
Chapter 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Part 4. Strategy Evaluation
Chapter 9. Strategy Review, Evaluation, and Control

Part 5.
Strategic Management Case Analysis
How to Prepare and Present a Case Analysis

ISBN: 0536333386

Subjects--Topical Terms:
Strategic Management

LC Class. No.: HF5351 / .D27

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