International Marketing
Material type:
TextPublication details: Oxford: Butterworth Heinemann; 1998.Edition: 3rd edDescription: xi, 509 p.: ill; 28 cmISBN: - 9780750622417
- HF1416 .P35
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Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22938 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22939 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22940 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22941 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22942 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22943 |
Includes index.
Chapter 1. International: a necessity not a luxury, but does corporate behaviour reflect it.
Chapter 2. Environmental marketing scanning: the 'slept' and 'C' factors
Chapter 3. Exporting-not just for the small business
Chapter 4. Market entry modes: strategic considerations of direct vs. indirect invovlment
Chapter 5. International product policy considerations
Chapter 6. Pricing, credit and terms of doing business
Chapter 7. Strategic international logistical and distribution decision
Chapter 8. Promotion within the foreign market
Chapter 9. International marketing planning: reviewing,appraising and implementing
Chapter 10. Marketing in Europe
Chapter 11. Marketing in the Pacific Rim
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