Managerial economics and business strategy / Michael R. Baye.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 7th edDescription: xxxii, 621 p. : ill. ; 24 cmISBN: - 9780073375960 (alk. paper)
- 0073375969 (alk. paper)
- 9780071267441 (pbk.)
- 0071267441 (pbk.)
- HD30.22 .B34
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Methodist University Library Main General Stacks | Reference | HD30.22 .B34 (Browse shelf(Opens below)) | 1 | Available | 2290 |
Includes bibliographical references and index.
Chapter 1: The Fundamentals of Managerial Economics Chapter 2: Market Forces: Demand and Supply Chapter 3: Quantitative Demand Analysis Chapter 4: The Theory of Individual Behavior Chapter 5: The Production Process and Costs Chapter 6: The Organization of the Firm Chapter 7: The Nature of Industry Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9: Basic Oligopoly Models Chapter 10: Game Theory: Inside Oligopoly Chapter 11: Pricing Strategies for Firms with Market Power Chapter 12: The Economics of Information Chapter 13: Advanced Topics in Business Strategy Chapter 14: A Manager's Guide to Government in the Marketplace Case Study: Challenges at Time Warner: A Case Study in Business Strategy
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