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The e-marketing handbook : an indispensable guide to marketing your products and services on the Internet / Matt Haig.

By: Material type: TextPublication details: London : Kogan Page, c2001.Description: xii, 258 p. illustrations 24 cmISBN:
  • 074943547X
ISSN:
  • 9780749435479
Subject(s): LOC classification:
  • HF5415.1265 .H35
Contents:
1. Getting focused -- 2. E-market research -- 3. The web design dilemma -- 4. Web design principles -- 5. Search engines -- 6. More marketing channels -- 7. Direct e-marketing -- 8. Handling sales online -- 9. Supporting customers -- 10. Brand building on the internet -- 11. Advertising online -- 12. E-publicity -- 13. Clicks and mortar marketing -- 14. Evaluation.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415.1265 .H35 (Browse shelf(Opens below)) Available 32720

Includes index

1. Getting focused --
2. E-market research --
3. The web design dilemma --
4. Web design principles --
5. Search engines --
6. More marketing channels --
7. Direct e-marketing --
8. Handling sales online --
9. Supporting customers --
10. Brand building on the internet --
11. Advertising online --
12. E-publicity --
13. Clicks and mortar marketing --
14. Evaluation.

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