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Canadian marketing : cases and concepts. Kenneth G Hardy; Adrian B Ryans; Michael R Pearce; Thomas C Kinnear

By: Contributor(s): Material type: TextPublication details: Toronto : Allyn and Bacon Canada, 1978.Description: xviii, 663 pages : illustrations ; 25 cmISBN:
  • 0205061028
ISSN:
  • 9780205061020
Subject(s): LOC classification:
  • HF5415.12 .C2C36
Contents:
Chapter i. Learning from making decisions Chapter ii. Marketing strategy formulation: introduction 19 Chapter iii. Buying behaviiour analysis 65 Chapter iv. Positioning 99 Chapter v. Product decisions 149 Chapter vi. Pricing decisions 213 Chapter vii. Channel decisions 279 Chapter viii. Sales force decisions 323 Chapter ix. Marketing communications decisions 373 Chapter x. Marketing decision making in the public arena 457 Chapter xi. Marketing research 553 Chapter xii. Marketing strategy formulation: review and preview 591
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Books Methodist University Library Main General Stacks Reference HF5415.12 .C2C36 (Browse shelf(Opens below)) Available 13274

Chapter i. Learning from making decisions
Chapter ii. Marketing strategy formulation: introduction 19
Chapter iii. Buying behaviiour analysis 65
Chapter iv. Positioning 99
Chapter v. Product decisions 149
Chapter vi. Pricing decisions 213
Chapter vii. Channel decisions 279
Chapter viii. Sales force decisions 323
Chapter ix. Marketing communications decisions 373
Chapter x. Marketing decision making in the public arena 457
Chapter xi. Marketing research 553
Chapter xii. Marketing strategy formulation: review and preview 591

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