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MKTG3 : student edition [Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel].

By: Contributor(s): Material type: TextPublication details: Mason, OH : South-Western Cengage Learning, 2009.Edition: 2009-2010 edDescription: 326, [40] pages : color illustrations ; 28 cmISBN:
  • 9781439040539
LOC classification:
  • HF5415 .H13
Contents:
Part One. The World of Marketing -- 1. Overview of Marketing -- 2. Strategic Planning for Competitive Advantage -- 3. Social Responsibility, Ethics, and the Marketing Environment -- 4. Developing a Global Vision -- Part Two. Analyzing Market Opportunities -- 5. Consumer Decision Making -- 6. Business Marketing -- 7. Segmenting and Targeting Markets -- 8. Decision Support Systems and Marketing Research -- Part Three. Product Decisions -- 9. Product Concepts -- 10. Developing and Managing Products -- 11. Services and Nonprofit Organization Marketing -- Part Four. Place (Distribution) Decisions -- 12. Marketing Channels and Supply Chain Management -- 13. Retailing -- Part Five. Promotion Decisions -- 14. Integrated Marketing Communication -- 15. Advertising and Public Relations -- 16. Sales Promotion and Personal Selling -- Part Six. Pricing Decisions -- 17. Pricing Concepts -- 18. Setting the Right Price -- Part Seven. Technology-Driven Marketing -- 19. Customer Relationship Management.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415 .H13 (Browse shelf(Opens below)) Available 38305

Part One. The World of Marketing --
1. Overview of Marketing --
2. Strategic Planning for Competitive Advantage --
3. Social Responsibility, Ethics, and the Marketing Environment --
4. Developing a Global Vision --
Part Two. Analyzing Market Opportunities --
5. Consumer Decision Making --
6. Business Marketing --
7. Segmenting and Targeting Markets --
8. Decision Support Systems and Marketing Research --
Part Three. Product Decisions --
9. Product Concepts --
10. Developing and Managing Products --
11. Services and Nonprofit Organization Marketing --
Part Four. Place (Distribution) Decisions --
12. Marketing Channels and Supply Chain Management --
13. Retailing --
Part Five. Promotion Decisions --
14. Integrated Marketing Communication --
15. Advertising and Public Relations --
16. Sales Promotion and Personal Selling --
Part Six. Pricing Decisions --
17. Pricing Concepts --
18. Setting the Right Price --
Part Seven. Technology-Driven Marketing --
19. Customer Relationship Management.

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