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Marketing / Eric N. Berkowitz...[et al.].
Material type:
TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, 1997.Edition: 5th edDescription: xxxii, 736p. : ill. 28cmISBN: - 0256189684
- 9780256189681
- HF5415.M29474
Contents:
Initiating the marketing process --
Understanding buyers and markets --
Targeting marketing opportunities --
Satisfying marketing opportunities --
Managing the marketing process.
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Methodist University Library Main General Stacks | Reference | HF5415.M29474 (Browse shelf(Opens below)) | Available | 12314 | |||||||||||||
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Methodist University Library Main General Stacks | HF5415.M29474 (Browse shelf(Opens below)) | Available | 12315 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF5415.M29474 (Browse shelf(Opens below)) | Available | 22951 | ||||||||||||||
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Methodist University Library Tema | HF5415.M29474 (Browse shelf(Opens below)) | Available | 22953 | ||||||||||||||
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Methodist University Library Tema | HF5415.M29474 (Browse shelf(Opens below)) | Available | 22952 |
includes index.
Initiating the marketing process --
Understanding buyers and markets --
Targeting marketing opportunities --
Satisfying marketing opportunities --
Managing the marketing process.
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