Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006.Description: xvi, 368 p. ; 26 cmISBN: - 0131542745
- HD30.28 .B36834
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Methodist University Library Main General Stacks | Reference | HD30.28 .B36834 (Browse shelf(Opens below)) | Available | 27922 | |||||||||||||
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Methodist University Library Tema General Stacks | HD30.28 .B36834 (Browse shelf(Opens below)) | Available | 27921 |
Includes index.
Chapter. 1. What is strategy and the strategic management process? --
Chapter. 2. Evaluating a firm's external environment --
Chapter. 3. Evaluating a firm's internal capabilities --
Chapter. 4. Cost leadership --
Chapter. 5. Product differentiation --
Chapter. 6. Vertical integration --
Chapter. 7. Corporate diversification --
Chapter. 8. Organizing to implement corporate diversification --
Chapter. 9. Strategic alliances --
Chapter. 10. Mergers and acquisitions --
App. Analyzing cases and preparing for class discussions.
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