| 000 | 00608cam a22001814a 4500 | ||
|---|---|---|---|
| 999 |
_c987 _d987 |
||
| 020 | _a0072935898 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF5415 _b.M378 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axl, 638 p. : _bcol. ill. ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aincludes index | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 942 | _cBK | ||