| 000 | 00922nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c954 _d954 |
||
| 020 | _a0077098668 (pbk) | ||
| 020 | _a9780077098667 (pbk) | ||
| 050 | _aHF5415 | ||
| 100 | 1 | _aJobber, David. | |
| 245 | 1 | 0 |
_aFoundations of marketing / _cDavid Jobber; John Fahy. |
| 260 |
_aLondon [u.a.] : _bMcGraw-Hill, _cc2003. |
||
| 300 |
_aXXV, 335 S : _bIll., graph. Darst. _c26cm |
||
| 500 | _aIncludes index | ||
| 505 | _aA. Fundamentals of Modern Marketing 1. Marketing in the Modern Firm 2. The Marketing Environment 3. Customer Behaviour 4. Marketing Research and Information Systems 5. Market Segmentation & Positioning B. Marketing Mix Decisions 6. Managing Products & Services 7. Pricing Strategy 8. The Promotions Mix 9. Distribution 10. Online Marketing C. Marketing Strategy & Implementation 11. Marketing Strategy & Planning 12. Managing Marketing Implementation, Organisation & Control | ||
| 700 | 1 | _aFahy, John. | |
| 942 | _cBK | ||