000			00885pam a2200205 a 4500
999			_c917 _d917
020			_a0256228779
022			_a9780256228779
022			_a9780072369229
050	0	0	_aHF5415 _b.C5275
100	1		_aChurchill, Gilbert A.
245	1	0	_aMarketing : _bcreating value for customers / _cGilbert A. Churchill, Jr., J. Paul Peter.
250			_a2nd ed.
260			_aBoston : _bIrwin/McGraw Hill, _cc1998.
300			_axxiv, 630 p. : _bcol. ill., maps ; _c29 cm.
440		0	_aIrwin series in marketing
505			_a Developing marketing plans and strategies; understanding customers and markets; managing and developing goods and services; pricing principles and strategies; placement - distributing products and services; promotion - integrated marketing communication; Evaluating marketing effectiveness; Appendix
650		0	_aMarketing.
700	1		_aPeter, J. Paul.
942			_cBK