000 01151pam a2200217 a 4500
999 _c892
_d892
020 _a0538841362
022 _a9780538841368
050 0 0 _aHF5429
_b.R478
100 1 _aDunne, Patrick M.
245 1 0 _aRetailing /
_cPatrick Dunne, Robert Lusch, Myron Gable.
250 _a2nd ed.
260 _a[Cincinnati, Ohio] :
_bSouth-Western College Pub.,
_cc1995.
300 _axxvii, 546 p. :
_bcol. ill. ;
_c27 cm.
500 _aRev. ed. of: Retailing / Patrick Dunne ... [et al.] c1992.
505 _aPerspectives on Retailing 2 Retail planning and management 46 Retail customers 69 Evaluating the competition in retailing 99 Channel behavior 130 Legal and ethical behavior 155 Retail locations 184 Managing a retailers finances 226 Merchandise buying and handling 258 Merchandise pricing 299 Advertising and promotion 326 Customer service and retail selling 356 Store layout and design 390 Retailing of service 422 Managing human resources 456 Retail information systems 486 Subject index 539
650 0 _aRetail trade.
700 1 _aLusch, Robert F.
700 1 _aGable, Myron,
730 0 _aRetailing.
942 _cBK