| 000 | 00995cam a22001814a 4500 | ||
|---|---|---|---|
| 999 |
_c874 _d874 |
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| 020 | _a0273686232 (pbk. : alk. paper) | ||
| 022 | _a978027268231 | ||
| 050 | 0 | 0 |
_aHF5415.55 _b.E34 |
| 100 | 1 | _aEgan, John, | |
| 245 | 1 | 0 |
_aRelationship marketing : _bexploring relationship strategies in marketing / _cJohn Egan. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bFinancial Times/Prentice Hall, _c2004. |
||
| 300 |
_axxiii, 268 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 505 | _aBrief Contents Part I RELATIONSHIPS 1. Relationships in Marketing 2. Relationships 3. Relationship Economics 4. Strategy Continuum 5. Relationship Drivers Part II THE CORE FIRM AND ITS RELATIONSHIPS 6. Customer Partnerships 7. Internal Partnerships 8. Supplier Partnerships 9. External Partnerships Part III MANAGING AND CONTROLLING THE RELATIONSHIP 10. Relationship Technology 11. Relationship Management 12. Back to the Future | ||
| 650 | 0 | _aRelationship marketing. | |
| 942 | _cBK | ||