| 000 | 00795cam a2200169 a 4500 | ||
|---|---|---|---|
| 999 |
_c8360 _d8360 |
||
| 020 | _a9780132620673 | ||
| 050 | 0 | 0 |
_aHD30.28 _b.C83 |
| 100 | 1 | _aCoulter, Mary K. | |
| 245 | 1 | 0 |
_aStrategic management in action / _cMary Coulter. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bPearson, _cc2013. |
||
| 300 |
_axiii, 272 p. : _bill. (some col.) ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _aChapter 1. Introducing the concept Chapter 2. The context of managing strategically Chapter 3. Assessing opportunities and threats: Doing an external analysis Chapter 4. Assessing strenght and weakness: Doing an external analysis. Chapter 5. Functional and competitive strategies Chapter 6. Corporate strategies Chapter 7. international strategies | ||
| 650 | 0 | _aStrategic planning. | |
| 942 | _cBK | ||