| 000 | 00381pam a2200145 a 4500 | ||
|---|---|---|---|
| 999 |
_c7921 _d7921 |
||
| 020 | _a0256262535 | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bIrwin /McGraw-Hill, _cc1999. |
||
| 300 |
_a1 v. (various pagings) ; _c29 cm. |
||
| 650 | 0 | _aAdvertising. | |
| 942 | _cBK | ||