| 000 | 01256nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c751 _d751 |
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| 020 | _a0750622415 (pbk.) | ||
| 022 | _a9780750622417 | ||
| 050 |
_aHF1416 _b.P35 |
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| 100 | 1 | _aPaliwoda, Stanley J. | |
| 245 | 1 | 0 |
_aInternational marketing / _cStanley J. Paliwoda, Michael J Thomas. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bButterworth-Heinemann, _c1998. |
||
| 300 |
_axviii, 509 p. : _bill., maps ; _c29 cm. |
||
| 500 | _a"Published on behalf of the Chartered Institute of Marketing."--T.p. | ||
| 505 | _a1. Internationalization: a necessity, not a luxury, but does corporate behavior reflect it? -- 2. Environmental market scanning: the 'SLEPT' and 'C' factors -- 3. Exporting -- not just for the small business -- 4. Market entry modes: strategic considerations of direct vs. indirect involvement -- 5. International product policy considerations -- 6. Pricing, credit and terms of doing business -- 7. Strategic international logistical and distribution decisions -- 8. Promotion within the foreign market -- 9. International marketing planning: reviewing, appraising and implementing -- 10. Marketing in Europe -- 11. Marketing in the Pacific Rim. 12. Index | ||
| 650 | 0 | _aExport marketing. | |
| 700 | 1 | _aThomas, Michael J., | |
| 942 | _cBK | ||