000			00803cam a2200193 a 4500
999			_c7473 _d7473
020			_a0534560881
020			_a9780534560881
050	0	0	_aP90 _b.B23
100	1		_aBaran, Stanley J.
245	1	0	_aMass communication theory : _bfoundations, ferment, and future / _cStanley J. Baran, Dennis K. Davis.
250			_a2nd ed.
260			_aAustralia ; _aBelmont, CA. : _bWadsworth, _cc2000.
300			_axvi, 400 p. ; _c24 cm.
500			_aIncludes index
505			_aPart 1. Introduction to mass communication theory -- Part 2. Era of mass society and mass culture -- Part 3. The rise and fall of limited effects -- Part 4. Contemporary mass communication theory--searching for consensus and confronting challenges.
650		0	_aMass media _xPhilosophy.
700	1		_aDavis, Dennis K.
942			_cBK