000			00927cam a2200181 a 4500
999			_c742 _d742
020			_a1557864934 (alk. paper)
020			_a1557868298 (pbk. : alk. paper)
022			_a9781557864932
050	0	0	_aHF1416 _b.L36
100	1		_aLamont, Douglas F.
245	1	0	_aGlobal marketing / _cDouglas Lamont.
260			_aCambridge, Mass. : _bBlackwell Business, _c1996.
300			_axx, 597 p. : _bill. ; _c24 cm.
500			_aIncludes bibliographical references and index
505			_aMarketing frames of reference; organizing marketing experience; researching international markets - country analysis; demographic facts; cultural insights; political realities; global brands - marketing teamwork; marketing strategy; product positioning; channel management; signaling national information - promotion marketing; price signals; sales force behavior; value marketing; marketing forecasts.
650		0	_aExport marketing.
942			_cBK