000 01592cam a22002174a 4500
999 _c716
_d716
020 _a0256133603 (alk. paper)
022 _a9780256133608
050 0 0 _aHF5415.32
_b.A76
100 1 _aArnould, Eric J.
245 1 0 _aConsumers /
_cEric Arnould, Linda Price, George Zinkhan.
250 _a1st ed.
260 _aBoston :
_bMcGraw-Hill,
_cc2002.
300 _axviii, 750 p. :
_bcol. ill. ;
_c25 cm.
500 _aIncludes Index
505 _aPt. 1. An Overview of Consumer Behavior. Ch. 1. Introduction: Production, Acquisition, Consumption, and Disposal. Ch. 2. Consumer Behaviors and Marketing Strategies. Ch. 3. Learning about Consumers. Ch. 4. The Changing World of Consumption -- Pt. 2. The Background of Consumption. Ch. 5. The Meaning and Nature of Culture. Ch. 6. Economic and Social Structures. Ch. 7. The Self and Selves. Ch. 8. Lifestyles: Consumption Subcultures. Ch. 9. Perceptions: World of Sensations -- Pt. 3. Purchase and Acquisition. Ch. 10. Acquiring Things. Ch. 11. Why Do People Buy? Motivations, Needs, and Involvement. Ch. 12. Experience, Learning, and Knowledge. Ch. 13. Attitude Models and Consumer Decision Making. Ch. 14. Organization and Household Consumer Behaviors. Ch. 15. Interpersonal Influence -- Pt. 4. Postacquisition. Ch. 16. Consumer Innovation. Ch. 17. Consumer Satisfaction. Ch. 18. Consumption Meanings. Ch. 19. Disposal, Recycling, and Reuse. Responsibility: Eric Arnould, Linda Price, George Zinkhan.
650 0 _aConsumer behavior.
650 0 _aConsumer behavior
700 1 _aPrice, Linda L.
700 1 _aZinkhan, George M.
942 _cBK