| 000 | 01592cam a22002174a 4500 | ||
|---|---|---|---|
| 999 |
_c716 _d716 |
||
| 020 | _a0256133603 (alk. paper) | ||
| 022 | _a9780256133608 | ||
| 050 | 0 | 0 |
_aHF5415.32 _b.A76 |
| 100 | 1 | _aArnould, Eric J. | |
| 245 | 1 | 0 |
_aConsumers / _cEric Arnould, Linda Price, George Zinkhan. |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axviii, 750 p. : _bcol. ill. ; _c25 cm. |
||
| 500 | _aIncludes Index | ||
| 505 | _aPt. 1. An Overview of Consumer Behavior. Ch. 1. Introduction: Production, Acquisition, Consumption, and Disposal. Ch. 2. Consumer Behaviors and Marketing Strategies. Ch. 3. Learning about Consumers. Ch. 4. The Changing World of Consumption -- Pt. 2. The Background of Consumption. Ch. 5. The Meaning and Nature of Culture. Ch. 6. Economic and Social Structures. Ch. 7. The Self and Selves. Ch. 8. Lifestyles: Consumption Subcultures. Ch. 9. Perceptions: World of Sensations -- Pt. 3. Purchase and Acquisition. Ch. 10. Acquiring Things. Ch. 11. Why Do People Buy? Motivations, Needs, and Involvement. Ch. 12. Experience, Learning, and Knowledge. Ch. 13. Attitude Models and Consumer Decision Making. Ch. 14. Organization and Household Consumer Behaviors. Ch. 15. Interpersonal Influence -- Pt. 4. Postacquisition. Ch. 16. Consumer Innovation. Ch. 17. Consumer Satisfaction. Ch. 18. Consumption Meanings. Ch. 19. Disposal, Recycling, and Reuse. Responsibility: Eric Arnould, Linda Price, George Zinkhan. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aConsumer behavior | |
| 700 | 1 | _aPrice, Linda L. | |
| 700 | 1 | _aZinkhan, George M. | |
| 942 | _cBK | ||