000			01446nam a2200193 4500
999			_c640 _d640
020			_a9780071274722
022			_a0071274723
050			_aHF1416.C375
100			_aCateora, Philip R
110			_aGraham, John L
245			_aInternational Marketing
250			_a13th
260			_aBoston _bMcGraw-Hill _c2008
300			_axxxii, 702pgs, ill, 28cm
500			_aIncludes indexes
505			_a1. The scope and challenge of international marketing -- 2. The dynamic environment of international trade -- 3. History and geography: the foundations of cultural -- 4. Cultural dynamics in assessing global markets -- 5. Business customs in global marketing -- 6. The political environment: a critical concern -- 7. The international legal environment: playing by the rules -- 8. Developing a global vision through marketing research -- 9. Emerging markets -- 10. Multinational market regions and market groups -- 11. Global marketing management: planning and organization -- 12. Products and services for consumers -- 13. Products and services for businesses -- 14. International marketing channels -- 15. Exporting and logistics: special issues for business -- 16. Integrated marketing communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for international markets -- Cases.
650			_a Export marketing. International business enterprises.
942			_cBK