000			01651cam a22002294a 4500
999			_c635 _d635
020			_a0072398841 (hardback)
020			_a0071123121
022			_a9780072398847
050	0	0	_aHF1416 _b.C375
100	1		_aCateora, Philip R.
245	1	0	_aInternational marketing / _cPhilip R. Cateora, John L. Graham.
250			_a11th ed.
260			_aNew York : _bIrwin McGraw-Hill, _cc2002.
300			_axxv, 694 p. : _bill. ; _c29 cm.
440		4	_aThe McGraw-Hill/Irwin series in marketing
500			_aIncludes bibliographical references and index
505			_a1. The scope and challenge of international marketing -- 2. The dynamic environment of international trade -- 3. History and geography: the foundations of cultural understanding -- 4. Cultural dynamics in assessing global markets -- 5. Business customs in global marketing -- 6. The political environment: a critical concern -- 7. The international legal environment: playing by the rules -- 8. Developing a global vision through marketing research -- 9. Emerging markets -- 10. Multinational market regions and market groups -- 11. Global marketing management: planning and organization -- 12. Products and services for consumers -- 13. Products and services for businesses -- 14. International marketing channels -- 15. Exporting and logistics: special issues for business -- 16. Integrated marketing communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for international markets -- Cases.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
700	1		_aGraham, John L.
942			_cBK