000			01443cam a2200217 a 4500
999			_c634 _d634
020			_a0256261903
020			_a9780256261905
050	0	0	_aHF5415.3 _b.P468
100	1		_aPeter, J. Paul.
245	1	0	_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson.
250			_a5th ed.
260			_aBoston, Mass: _bIrwin/McGraw-Hill, _c1999.
300			_axxv, 545 p. : _bcol. ill.
440		0	_aIrwin/McGraw-Hill series in marketing.
500			_aIncludes bibliographical references and indexes
505			_aIntroduction to consumer behavior and marketing strategy 2 A framework for consumer analysis 17 Introduction to affect and cognition 34 Consumers product knowledge and involvement 63 Attention and comprehension 92 Attitudes and intentions 119 Consumer decision making 148 Analyzing consumer behavior 180 Conditioning and learning processes 201 Influencing consumer behaviors 224 Introduction to the environment 246 Cultural and cross-cultural influences 267 Subculture and social class 298 Reference groups and family 325 Market segmentation and product positioning 353 Consumer behavior and product strategy 376 Consumer behavior and promotion strategy 396 Consumer behavior and pricing strategy 429 Consumer behavior and channel strategy 452 Marketing in action 479
650		0	_aConsumer behavior.
650		0	_aMarketing.
700	1		_aOlson, Jerry C.
942			_cBK