000			01669cam a2200217 a 4500
999			_c633 _d633
020			_a0256139504
020			_a0256206821 (International student ed.)
022			_a9780256139501
050	0	0	_aHF1009.5 _b.C35
100	1		_aCateora, Philip R.
245	1	0	_aInternational marketing / _cPhilip R. Cateora.
250			_a9th ed.
260			_aChicago : _bIrwin, _cc1996.
300			_axxiii, 772 p. : _bill. ; _c26 cm.
440		4	_aThe Irwin series in marketing
500			_aIncludes indexes
505			_a1. Scope and Challenge of International Marketing -- 2. Global Business Environment -- 3. Geography and History: The Foundations of Cultural Understanding -- 4. Cultural Dynamics in Assessing Global Markets -- 5. Business Customs and Practices in Global Marketing -- 6. Political Environment: A Critical Issue -- 7. International Legal Environment -- 8. Researching Global Markets -- Appendix: Sources of Secondary Data -- 9. Emerging Markets and Market Behavior -- 10. Multinational Market Regions and Market Groups -- 11. Developing Global Marketing Strategies: Planning and Organization -- 12. Export Trade Mechanics and Logistics -- 13. Developing Consumer Products for Global Markets -- 14. Marketing Industrial Products and Business Services -- 15. International Distribution System -- 16. Global Advertising and Promotion Effort -- 17. Personal Selling and Personnel Management -- 18. Pricing for International Markets -- 19. Financial Requirements for Global Marketing -- Country Notebook -- A Guide for Developing a Marketing Plan.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
942			_cBK